Black beauty pledge

Calling all animal hereos!

Join us in celebrating the legacy of Black Beauty and be part of a movement that makes the world a better place for animals. 

Black beauty certificate and keyring graphic

Step 1 - Start your pledge

Take the Black Beauty Pledge and get your own exclusive keyring and certificate!

Black beauty book, sweets and Schleich horse!

Step 2 – Show us what you’ve done

After taking the pledge, it’s time to put it into action!
Send us proof and you’ll get a Redwings edition Black Beauty book, a Schleich horse, tasty sweets — and your spot in our online gallery!

Horse with redwings worker

Step 3 – Share the message

Tell others to be kind to animals and remember to ‘Treat every living creature as you’d like to be treated.’

Step 1 – Start your pledge

I pledge to: ‘Treat every living creature as I would like to be treated if I were that creature.’

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“We call them dumb animals, and so they are, for they cannot tell us how they feel, but they do not suffer less because they have no words.”

Anna Sewell, Black Beauty

The story behind the pledge

Redwings Horse Sanctuary, in partnership with the University of East Anglia, is excited to launch The Black Beauty Pledge, a special initiative inspiring children to stand up for animal welfare.

What is the Black Beauty Pledge? 
In 1875, young people all over the world joined the Bands of Mercy. These groups encouraged children to stand up for animals, challenge cruelty and spread compassion. They showed that even at a young age, you can be a leader for change.

Image of the original bands of mercy movement from 1890
Band of Mercy. Photograph, c.1890. Collection of the National Museum of Animals & Society

Just two years later, Anna Sewell’s famous book Black Beauty was published. Its story opened people’s eyes to the suffering of horses and inspired a new wave of concern for animal welfare.

Black beauty first edition

The Black Beauty Pledge brings this history into the present. It challenges today’s generation to carry that same spirit forward – proving that small, everyday choices can shape a kinder world.

By taking the pledge, you will:

  • Speak out when you see animals treated unfairly
  • Take responsibility for the pets and wildlife around you
  • Protect the environment we all share
  • Encourage others to join the movement

Now it's YOUR turn to carry on their mission

Together we can build on the legacy of Black Beauty and continue to change how the world treats animals.

Horse shoe icon

Take the Black Beauty Pledge today and join a new generation of animal heroes!

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